When it comes to sustainability, we believe that less is more. It’s why we believe in the power of a professional blow-dry.
With the great, long-lasting results a professional blow-dry provides, your hair will look better for longer, and you can spend less time washing and styling it. That means less water, energy, and electricity used, less product consumed, and more opportunities for versatile hair looks.
A good blow-dry doesn’t just last one day; it provides the perfect base for multiple further looks. Prolong the initial results by sleeping with your hair in a loose topknot, which retains volume and smoothness. You can switch things up for the next day or two with heatless waves and curls, then transition into a sleek bun before the next wash day.
As well as being a sustainable option, your blow-dry is also vegan, all thanks to our beautiful, multi-purpose styling heroes. Whether you want to define your natural texture, switch things up with a sleek style, add bouncy volume or achieve cool, undone waves, we’ve got you covered with everything you need for effortless finishes that enhance your hair while remaining true to you.
The perfect blow-dry needs the right products. Because of our sustainable approach, our styling products are multi-taskers – which means you can use less of them to achieve more, mix, and combine them for versatile results. Your hairdresser will show you which ones are best for your hair type, the look you want to achieve, as well as how to blend them to create bespoke finishes. With vegan, PETA-certified formulas and packaging that’s recycled and reusable, they’re the perfect way to achieve a more mindful style in the salon, and at home.​
Whether your clients wish to define their natural texture, switch things up with a sleek style, add bouncy volume or achieve cool, undone waves, the AUTHENTIC BEAUTY CONCEPT Vegan Blow-dry Menu has got them covered with a range of options designed to enhance the natural beauty of their hair.
An utterly straight look with body and a bit of bend on the ends. Truly underlining timeless perfection with a shiny, smooth, and lightweight finish.
​During our Express De-Stress Memento hair is cleansed with our Glow Cleanser & Replenish Conditioner, then a moisturizing spritz of Hydrating Spray Conditioner provides an invigorating transition into styling. During blow-drying and straightening our Blow-Dry Primer provides flexible control with heat protection. To finish, our lightweight Workable Hairspray gives beautiful, touchable results.
A high-fashion look with volume. Any level of volume can be customised to achieve full bounce and a soft finish.​​​
Here our Express De-Stress Memento utilises our lightweight Amplify Range to add body and volume at the backwash. During styling our Blow-Dry Primer and Amplify Mousse help to craft the perfect base with extra lift.
A style all about natural movement. Casual, lived-in and effortless to provide a beautifully beachy, undone look.​
​To deeply nourish and provide essential moisture, our Express De-Stress Memento is experienced with our Hydrate Range. To create or accentuate natural-looking waves, our Hydrate Spray Conditoner and Beachy Texture Spray helps to dampen down the hair during styling whilst adding tamed, tousled texture. To complete the look, our Airy Texture Spray gives laid back volume with Gritty Wax Paste adding shape and separation.
Create hair-envy with this flawless combination of defined curls and touchable texture. Designed to look natural and effortless.​​​
To create or maintain the most beautiful curls, our Express De-Stress Memento utilises our Hydrate range to regenerate and revitalise hair with the perfect dose of moisture. This also includes our Hydrate Lotion to help fight frizz and protect the hair from blow-dry damage. To finish, our Airy Texture Spray and Beachy Texture Spray gives touchable, crafted hair textures, without overburdening the curls.