HOW TO CREATE REAL LOOKS

Learn how to use our Amplify Mousse. The Amplify Mousse is a lightweight, medium hold mousse that boosts body and volume. 

Learn how to get the best out of our Blow Dry Primer. The Blow Dry Primer creates the perfect base for any hairstyle; it gives subtle control, combined with light conditioning, for surface smoothness. 

Learn how to use our Gritty Wax Paste. The Gritty Wax Paste creates strong hold, long-lasting style control, dry texture effects and a slightly tousled, semi-matte finish. Featuring the natural mineral Kaolin, for a gritty effect, it also supports shape and separation. 

Learn how to use our Shaping Cream. The Shaping Cream gives shapeable and flexible hold; it accentuates the natural hair structure without overburdening. 

Learn how to use our Solid Pomade. The Solid Pomade is a solid, yet flexible pomade for medium hold looks with mouldable texture. 

Learn how to use our Strong Hold Hairspray. The Strong Hold Hairspray gives strong hold and long-lasting control. 

Learn how to apply our Dry Shampoo. The Dry Shampoo provides light control and flexible styling options; use to refresh roots and add grip to freshly washed hair. 

Learn how to use our Working Hairspray. The Working Hairspray features a fast-drying formula, ensuring great workability whilst also helping to protect against humidity. 

Learn how to use our Deep Cleansing Shampoo. The Deep Cleansing Shampoo, with Fair Trade Violet Rice Extract, adjusts perfectly to all hair types. 

Learn how to use our Replenish Balm. The Replenish Balm is a protective balm that strengthens damaged hair; it leaves hair soft and manageable, whilst also protecting from blow-dry damage. 

Learn how to use our Replenish Cleanser. The Replenish Cleanser cleanses treated, damaged or fragile hair whilst strengthening the hair fibre. 

Learn how to use our Replenish Conditioner. The Replenish Conditioner strengthens the hair fibre and seals the cuticle.